Blog - Ethann Wheeler

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How to Price Your Home When the Market Feels Uncertain

Selling a home in a stable market is straightforward—price according to comparable sales, set the right expectations, and let the buyers compete. But what happens when the market feels uncertain? In 2025, shifting interest rates, inventory fluctuations, and evolving buyer behavior make pricing your home a delicate balance. Price too high, and your home sits. […]
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The Biggest Mistakes Sellers Make Before Listing Their Home

Selling a home can be exciting—but it’s also a high-stakes financial decision. In 2025, buyers are more informed, competitive, and selective than ever. A single mistake before listing can lead to missed opportunities, lower offers, or a prolonged time on the market. Understanding common pitfalls allows homeowners to avoid costly errors and position their property […]
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Why Homes With High Equity Are in the Strongest Position Right Now

In 2025, homeowners with high equity are uniquely positioned to capitalize on the real estate market. Equity—the difference between what you owe on your mortgage and your home’s current market value—is no longer just a number on a statement. It’s leverage, flexibility, and opportunity in a rapidly evolving market. Understanding why high-equity homeowners hold an […]
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What Makes a Home Feel “Overpriced” to Buyers (Even When It Isn’t)

In 2025, the real estate market is more educated, more informed, and more cautious than ever before. Buyers have access to extensive online data, digital tools, and neighborhood insights. This means that a home can feel overpriced to potential buyers—even if its actual market value is perfectly reasonable. Understanding why this happens is critical for […]